The ultimate goal of B2C marketing is to drive more conversions, and yet digital conversion rates have long been stagnant. Come to discuss how new developments in AI, personalization, and customer journey orchestration are changing that dynamic to increase conversions, AOV, and LTV, all while managing a changing data landscape.

Data has become critical to digital marketing, yet it’s undergoing paradigm shifts in data access and usage. As the ecosystem moves away from ubiquitous, albeit flawed, third-party signals, marketers and publishers must figure what data alternatives they have and how they will impact marketing capabilities. This session will discuss these changes and the emerging tactics for marketers to maintain and improve the marketing experience.

The strength and effectiveness of data-driven marketing depends on accurate and useful measurement, yet, as the data landscape changes so does the measurement. This session will discuss how measurement is changing in this current environment and the value / challenges with techniques related to attribution, incrementality, and media mix modeling.

Over the last few years signal loss and changing consumer habits have had profound impacts on the mobile ecosystem. Join us for a discussion with mobile marketing leaders to see how ecosystem participants are adapting to industry changes and navigating current market conditions.

“Optimizing the customer journey” has been the mantra of marketers for years but it’s easier said than done. As consumer touchpoints continue to expand, unifying consumer data and messaging only becomes more challenging. This session will address the latest in managing cross-channel consumer data and marketing, how various technologies work together, and how platforms address new channels / communications as consumer touchpoints continue to evolve.

“Data Clean Rooms” once the buzzword in the MarTech and Ad Tech ecosystem, is getting a facelift as we shift toward first-party data. The real goal is to create data collaboration at scale. Join us for a discussion on the latest developments in how enterprises are working together to get the most out of their data but are doing so in a protected manner.